Business Analytics: Key to Business Survival in the
21st Century

Businesses that aren’t using advanced analytics to assess their business, competition and markets are likely doomed as the speed of business accelerates in the 21st century.

This interactive paper begins with a brief overview of the evolving nature of business in the 21st century. In particular, some attention is given to illuminating the degree to which modern business depends on the creation of intellectual property. This is followed by a discussion
of the ways in which intellectual property creation is dependent on data analysis, and how that analysis must be coupled with modeling.

Finally, IBM’s SPSS portfolio is reviewed, as an example of capabilities that are available now to enable the benefits derived from highly integrated analytics and modeling: lower costs, greater revenues, waste and fraud control, more efficient business processes, and improved insights into customer activities.

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